Leveraging Your Chamber Membership to Attract Business, Supporters

Leveraging Your Chamber Membership to Attract Business, Supporters

As either a business or a nonprofit member of the Northeast Berks Chamber of Commerce, are you effectively utilizing your chamber membership as a vehicle for marketing, sales, or charitable support?

• Our virtual presence engages members on social media by liking and sharing posts on Facebook; liking or retweeting posts on Twitter; making announcements or recognizing achievements in our LinkedIn Group; and checking in to your business on FB during visits, meetings and programs, Ribbon Cuttings, open houses, etc. Also, a Facebook feed on our website’s homepage keeps daily FB posts visible to our growing number of visitors.
• Our new digital directory accessed via www.northeastberkschamber.com with live links to member website and email addresses (in listings and in ads) brings potential clients, customers, and supporters closer to you, your goods and services, and your cause.
• Our weekly E-Blast of Member Happenings is a platform for you to promote your events, fundraisers, news, and announcements to our growing list of contacts, including members, non-members, and media outlets.
• Our Executive Director routinely disseminates press releases to area and regional media outlets to promote chamber programs, events and networking activities; chamber board and committee members and other chamber volunteers; and business-educational partnerships. Your involvement as a sponsor, speaker, or advertiser is also promoted. Press coverage includes the Reading Eagle, Business Weekly, Lehigh Valley Business, The Route 422 Business Advisor, Kutztown Area Patriot, Hamburg Area Item, Berks County Living, and BCTV.
• Our chamber and member calendar items are posted on our website, in prospective and new member folders, in our annual Directory (print and digital), and in online community calendars.
• Our sponsorship and advertising opportunities include website banner ads, Shining Star Awards Sponsorships, Chamber Day at the Reading Fightin’ Phils Sponsorships, Marketing Your Business Sponsorships, which includes Breakfasts, Luncheons, Mixers, Student Recognition Program, and more.
• Our opportunity to have you host an Evening Networking Mixer and invite members and guests to your business for increased exposure has been successful.
• Our offer to have you “blog” about your business and share it via our chamber website and other communication channels is a new way to attract attention to your online business profile.
• Our interest in having you speak at one of our programs and share your expertise and services is open year-round to members.